Here’s What Went Down At The London Launch Of NBA 2K23 (Branded Content)

“Since its original incarnation in 1999, NBA 2K has breathed new life into the culture of basketball by proving to be on the pulse in its unprecedented, forward-thinking production of video games. Capturing the sport in all its painstaking detail and lavish glory, the franchise has, in no small part, contributed to basketball’s current visibility around the world, entertaining fans across the generations with impeccable gameplay and placing gamers in the heart of the action year in year out. The good people over at NBA 2K have levelled up this year with NBA 2K23, its latest version that has just been released. Fronted by Phoenix Suns star Devin Booker, with Michael Jordan the cover star of the Legend edition, NBA 2K23 offers state-of-the-art gameplay while cultivating an immersive and wholly realistic experience.”